our first solo popup & exhibit
We promised you we had a lot in store for you spring and we held up our end. On May 5th, we hosted our first pop up in celebration of our brand’s new direction and our spring collection.
For our pop up and exhibit, we worked tirelessly on our first brand campaign. We designed this campaign to relaunch our image, recommit ourselves to our mantra and introduce community to our message - to create statements, and pursue our soul’s greatest desires as relentlessly as we can. To stay true to our message, we wanted to provide our community with an immersive brand experience at our popup.
In addition to an after party, our pop up included an instagram photo booth, an inspiration corner as well a preview of our new spring collection.
We are so proud to have hosted our loyal community and can’t wait for everyone to see what we have in store. Although we wanted to show love to our local community, we didn’t forget about the rest of our community outside Toronto. Our new spring collection now live online and ships everywhere. Click here to shop.