Feature - RDCL

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A couple of weeks ago, I got a chance to meet Ali and talk to him about RDCL. What caught my eye the most was the use of authentic Pakistani fabrics, and how he integrated them with modern streetwear. I drew a lot of similarities between what he's doing and myself. We discussed inspiration behind our brands, and it brought us closer together, as I realized we both had a higher purpose of enlightening others through art and culture. Without giving too much away, I hope you enjoy this week's feature, and be sure to check them out here

- Love, Taha

What is RDCL (Radical)?  

 To me RDCL represents a culture of redefining and juxtaposition, and the beauty in the contrast.  

What does RDCL mean for someone who identifies with your brand? What should they take from it? 

Radical means being unapologetically yourself at all times and  I think different people take away different things from it, but that should be one of them. 

Tell us about the concept behind the denim jackets. How did you come to create them? 

The denim jackets are a perfect example of what I mean by the beauty in contrast. 2 completely different worlds come together and create something brand new. It represents a mix of cultures, craftsmanship and pursuance of a unique lifestyle through fashion. 

The fabrics that you use in your jacket. What is the significance behind them? 

The patchwork used in each jacket is hand selected vintage pieces from Pakistan. Textiles and fabrics I had grown up around, each one hand made by families that have been doing it for ages. 

It's apparent you're inspired by Eastern and Western culture: 

Tell us about your time in Pakistan, why you were there, your experiences and how that shaped you as a person.

Tell us about your time in the industry in Toronto. Your background in music and producing and how that shaped you creatively.

I’ve definitely been inspired by Pakistan. I was born in Karachi, into a very creative family of actors painters and storytellers.   And I tried my hand at it all.  

Eventually my love of fashion and style prevailed. I was always interested in clothes and how they made you feel. And realized at an early age how it made other people feel as well. 

Fast forward to Toronto , I link up with a couple kids around the way, kids doing dope things in the city, kids who I felt were RDCL as hell. And the rest is history. 

What makes art and culture from Pakistan so unique? 

In Pakistan art and culture are pretty much mainly Islamic. My grandfather was a painter in Pakistan, and was known for his Islamic calligraphy. I was practically raised around it. But then there’s the other art, the street and truck art,  bright and bold in your face stuff that I was really into as a kid, like the truck art and the weird stickers on the back of the rickshaws or cars. 

What parallels do you draw between RDCL and loveclosely? 

I mean we’re both young brown kids just trying to spread love and a message one piece at a time. 

What is your perspective of what it represents? 

From what I see, and have felt so far, you guys are about unity and a dialogue and I love it.  Very RDCL. 

What's next for RDCL? 

Sky’s the limit. We’re not selling clothes, it’s a lifestyle, it’s a mentality, and it applies to everything we do, from fashion to music, films, photos or art.


Check out RDCL Toronto.

Taha Yousuf