loveclosely

In a post-pandemic world, this East Meets West luxury brand doubles down on their message of creating meaningful apparel meant to resonate with their community. 

After much anticipation following styling placements with French Montana, Jessie Reyez, and Ali Gatie, the brand continues to deliver streetwear blending modern art and fashion, with tradition, culture and history. 

This latest collection titled "Birds of Love" is 100% sourced from up-cycled fabric patches repurposed from waste production.

While other brands struggle to re-align to the new fashion climate, loveclosely feels stronger than ever that the fashion community needs to be a leader in de-commercializing in order to truly represent the people & their values. As consumers become more conscious about the choices they make in life and in fashion, the complexity has increased for brands as well. Fashion now must also be meaningful, carry a powerful message, and help to create a change that questions the status quo. 

This collection is inspired by the Persian fable “Conference of the Birds” - a story of birds in search of happiness, only to find that true peace comes from within. Drawing inspiration from this Persian poem, the brand hopes to encourage others to continue to focus on their personal and mental well-being, especially during a time of quarantine and isolation, and find contentment outside of their usual regular daily lives filled with work, school, and social obligations.  

The images in the lookbook were taken in Marrakesh, Morocco by renowned photographer, Ismail Zaidy (as featured in Vogue). They attempt to capture two lost souls on the quest to find peace & happiness, and express the metaphor of individuals in society wandering through life’s vanities in a quest to find what they already had within themselves. This is the message we believe is missing from fashion that our community needs now more than ever in the times that we are experiencing. 

The brand is proud to take this step forward in sustainability as they continue to set the bar on how everyday fashion is consumed; not as a trend, but as an art-form.