AS WORN BY:
Jessie Reyez, French Montana, Yuna, Roy Woods, Krewella, Meesha Shafi, Ali Gatie, Faouzia, & Riz Ahmed.
AS FEATURED ON BY:
GQ Magazine, WhoWhatWear, Complex , W Magazine & more.
We create meaningful street wear rooted in tradition, culture and history. With each piece, we hope to blend modern art and fashion and inspire social consciousness within our community. Specifically, the vast amount of forgotten poetry, art, and culture from the Middle East & South Asia. By connecting the two worlds together, we are hopeful to expose our community to the beauty of different cultures and traditions, and create a new avenue of learning as a choice rather than a lesson.
In parallel, we also hope to inspire each other to pursue our creative passions, ignoring the mainstream to resonate with the individual identities within the beauty of our diverse community; to discover and cherish what truly makes us content and at peace.
We work with a Canadian clothing manufacturer, producing goods locally, and internationally in Pakistan & China. In order to combat our concerns with ethical fashion, we directly interact with our factories to ensure we address exploitation of child workers, and adult workers through unsuitable work environments, forced overtime, and subjection to physical and verbal abuse. Internal audits are performed on a regular basis, and compliance standards are met with regularly authorities. We hope to also further improve our ethical standards through expansion, and pivot our factories solely to the Middle East / South Asia in the future.
Our factories have appropriate policies and controls in place to ensure minimizing of waste production and enforce protection of the environment. We recognize that cotton production, and specifically polyester can have an adverse impact on the world; our mission is focused on empowering our community, and as such are striving to ensure we reduce the use of poly-based fabrics and better our environmental footprint. All our pieces are not meant to be fast fashion, and are meant to last as essential wardrobe items to be worn for years. We are aiming to further better our sustainable apparel lines in the future through future releases. Stay tuned for more!
Meet the team here!